Many businesses attempt to reach out to people by using email marketing, but they don’t see the positive results this investment promises.

Why do some tech companies excel with email marketing and others fail? The answer to that question might surprise you.

How Can Technology Companies Take Email Marketing to New Heights?

The primary reason email marketing efforts fail is that they never got started. When the speed of business is quick, it’s tempting to take shortcuts. Investing some cash to buy some email addresses seems to make sense.

There’s only one problem. You haven’t verified the interest levels of each person behind a purchased email list. Do you even know if those addresses are active?

Emailing information about your technology products or services and getting few responses indicates a lack of interest in what you offer. It can also be evidence that your communication structures aren’t suggesting an accurate message – or they’re getting filtered by spam and junk folders.

Shortcuts rarely work. It might take a little more time to develop your own email lists, but the work is worth it because you have more information about each address.

Here are some ways to improve your email marketing after establishing those lists so that your message gets heard by the right people.

1. Have a Plan Before Starting

When you want to know how to do email marketing yourself as a tech company, it makes sense to introduce yourself to the reader. Who are you? What are your values?

What is it about your business that makes you stand out from competitors?

When technology companies invest in email marketing, they often make the mistake of promoting themselves instead of what they do for clients.

It’s great that you’ve won awards, have global contacts, and generate tons of revenue. How can you help the email recipient today?

If you’ve won an award, talk about how your expertise in that area can help the reader find success or solve a problem. Your global contacts are great when they can help other small businesses grow with the experience those partnerships offer.

Your email marketing plans should show people the value you offer while delivering evidence that you can produce consistent results. If the content comes across as being a self-serving ego boost, that delete button gets hit more often.

Before sending your first emails, plan what you want to say. Get different opinions on what you’ve written to ensure you can evaluate a complete perspective.

2. Maintain Opt-in Lists

Someone might have downloaded marketing materials from your website in exchange for an email address, but that doesn’t mean they want to keep receiving messages. You could be doing more harm than good by sending information to someone who doesn’t really want it.

One way to manage this issue is to create suppression lists. If you’ve sent someone repetitive emails without anything being opened, they’re unlikely to be interested in the next one going out.

You can set a specific number that automatically removes an email address from your list due to inactivity. It can be anywhere from five to 15 unopened messages – whatever figure feels right to your tech company.

These additional ideas can help you streamline this idea to make your lists even more effective and responsive in the future.

• Send people who haven’t been responding an email that informs them they’ll be taken off the mailing list unless they opt-in again with a response.
• You can place them on a different email marketing list with reduced message frequency. Even once per quarter can be a practical resource for some businesses.
• Create email categories that let people choose the content and frequency of what they receive. Some recipients want daily communication, while others might be satisfied with a monthly newsletter.

When you make an effort to meet people where they are, your technology company will find more success with your B2B and B2C email lists.

3. Personalize the Signup Process

Everything seems to be automated these days. Businesses in almost every industry are looking for ways to simplify customer contacts, ranging from self-checkout registers to form-letter welcome emails.

You can create a custom opt-in form to join an email list, but does that experience communicate a personalized process to every visitor?

Here are some easy ways to add more personalization to the signup process to encourage more list development opportunities, even with today’s data privacy requirements.

• Get consent right away.
• Use lead magnets to express personalized offers.
• Comply with age verification.
• Limit explanation to avoid additional confusion.
• Provide choices whenever possible, especially if you maintain multiple lists.

Clients want tailored experiences with today’s best brands. When you can show people that your technology company offers it through email marketing investments, your investments will inspire more curiosity to follow up with everything else you offer.

4. Improve the Subject Line

The first thing an email recipient sees is the subject line of your message. It might be tempting to spice that information up with different emojis or an ALL CAPS note, but that approach doesn’t usually work.

The best subject lines tend to be boring and informative. Instead of trying to sell your tech company, create a description of the value a reader can expect by opening your message.

Spammy phrases and keywords can trigger spam filters. Even using an extra exclamation point in the subject line can screen out your email marketing efforts.

The best subject lines tend to include the following traits.

• Real Promises. If you can’t keep your word, don’t send an email that promises the world. Clickbait rarely produces long-term results.
• Be Precise. People scan their inboxes quickly. When you’re clear and concise with your subject line composition, it’ll make a better first impression. Think about how your content offers benefits, and then create a powerful statement that accurately describes what readers can expect.
• Use Action Language. When you treat a subject line like a call to action, it inspires more recipients to click. Use relatable verbs that translate to the message you’re conveying while avoiding passive grammatical structures.
• Test Your Outreach. Use A/B testing on different subject lines (or email formats!) to see what structures communicate authentically and accurately.

Your content might be incredible, but no one will want to see it with poor subject line structures. Improving this area of your email marketing campaign can deliver some amazing results!

5. Segment Your Audience

Every email marketing for small business investment creates readers who want to see specific messages.

Some subscribers are interested in different email types, including news, events, and coupons. Many might want one or two of those categories coming to their inboxes, but they might not want all three.

That’s why it is essential to understand who receives each email. You can achieve that outcome by creating audience segments.

You can create segments based on traditional demographics, client behaviors, or even where you believe someone is on their sales funnel journey.

Imagine that you offer a discount to retirees. Would it make sense to send an email with that promotion to young families?

When emails have more relevancy, the content encourages more engagement and fewer unsubscribes.

6. Use Your Data

Email marketing can produce results in most situations, but it can deliver something better when decisions come from the data your efforts generate. Although you can analyze multiple statistics and metrics, the open and click-through rates tend to be the most important.

Those statistics measure the percentage of list recipients who open emails and those who click on a link or call-to-action (or perform other specific behaviors).

Technology companies should monitor the results of every message sent. The information gathered from each investment refines the message to make it more effective.

Each business sets benchmarks to hit based on previous results. If you fall short of your goals, the first step should be to review your opt-in list and remove the non-engaged contacts.

You can also use data to evaluate your audience segments to streamline your messaging.

7. Make Your Message Mobile Friendly

Knowing how to create mobile-friendly emails can help technology companies reach out with more effective messages. When you take advantage of what tech can do for this marketing effort, you’re sending a subtle message to each recipient.

You’re proving that your company is on the cutting edge of today’s tech by creating an email that works well on the reader’s device.

About two-thirds of people read emails on a mobile device. When that information is easy to read, you’ll create a strong and positive experience for each recipient with clear structures to follow.

Here are the essential strategies that improve the mobile email marketing user experience.

• Use single-column templates when composing messages to avoid having the content appear condensed or difficult to read.
• Keep the email to a width of fewer than 600 pixels to take advantage of responsive designs.
• Use a font size of 13 or 14 to make the message easier to read on a small screen.
• Display small images to ensure recipients with slow or throttled data connections can still review the information they want to see.
• Include a distinctive call to action that prompts the reader to complete a specific task.
• Avoid using menu bars, and don’t stack links in the email.

Once you have the email structure where you want it to be for mobile devices, it helps to test it on multiple devices. You can accomplish this final step by using emulators, using paid services, or sending test emails to trusted recipients for feedback.

If you send an email to an older audience segment, you might even consider sending a text-only email to be mobile-friendly.

8. Avoid the No-Reply Problem

Most people open emails based on the person sending them. They don’t want to click on something that comes from a “no reply” or “do not reply” email address.

When your next campaign is ready to go live, have each email come from someone on your team. It could be a person in your marketing department, a customer service specialist, or someone in your C-suite.

Letting people know how they should respond ensures that replies don’t get ignored or rejected.

This step might be required to deliver email marketing content in some jurisdictions.

9. Send Messages at the Right Time

It’s easy to assume that most people in business respond to emails during regular working hours. The definition of a normal day for a technology company is quite different than it is for a blogger, a teacher, or an attorney.

When you want to know how to do email marketing yourself, try to align your messages with the times when someone is likely to be reviewing their inbox.

Some industries see significantly higher engagement levels in the hour before operations start. Others see more activity at lunch or near the end of the day.

It’s good to segment your email lists based on time zones to ensure each region gets your content at an optimal time. The United States has six standard time zones to consider alone, which is why paying attention to a specific hour is crucial.

A Final Thought to Consider About Email Marketing for Tech Companies

Email marketing for technology companies must place the reader’s experience above anything else. Even when information is interesting or informative, people don’t want to spend extra time deciphering what you meant to say.

The best emails provide concise messaging, responsive formats, and problem-solving benefits.

If readers cannot see or understand the action you want them to take, they are more likely to delete the email or unsubscribe from the list.

That means your goal as a tech company should be to build relationships with potential subscribers before the opt-in process starts. You can’t do that when you buy email addresses from lists that others have created.

Students have numerous options to consider after graduation or completing a GED. Even after earning an undergraduate degree, pursuing higher educational opportunities is sometimes necessary.

Email marketing strategies, when properly implemented, allow your institution to get noticed when a student is looking for a place to learn.

What Are the Best Email Strategies Educational Institutions Should Use?

When creating an email marketing strategy for universities and colleges, it helps to think about how you’ll manage engagement while focusing on enrollment.

It’s not just the students who will read or receive these emails. Parents are also highly interested in what you have to say and offer.

That’s why the following strategies are excellent examples of how you can evolve your educational email marketing efforts.

1. Handle Each Message with Care

The college admissions process is a highly stressful time for many students and their families. It can feel like the entire future rides on the decision to accept enrollment. That’s why each email must have empathy and be sensitive to the reader’s feelings.

Most educational emails take one of four approaches when contacting students or families.

• It is a congratulations message because the institution decided to enroll the student.
• There is news about a scholarship program, including an opportunity to apply for funds.
• Accepted students might receive emails about what the expectations are for class attendance, personal conduct, and other rules.
• It is used to communicate various deadlines, including when assignments are due.

When composing your email, think about who will read the article. Businesses often create fictional personas to represent users or customers. Colleges and universities can do the same with students.

Brainstorming the struggle each reader potentially faces makes it much easier to brainstorm ways to solve problems.

It also helps to think about what questions the reader might have when reviewing the email. If you can provide proactive answers with a straightforward tone, your point will come across with more accuracy.

2. Segment Email Lists

Email list segmentation is crucial for educational institutions because there needs to be a separation in the message types sent.

Students might want to see email reminders about on-campus events, midterms or finals, and expectations for different classes.

Parents are more likely to want information about different application deadlines, special events on campus, and cost expectations.

Educational email marketing lists might include prospective students, guidance counselors, high school teachers, school administrators, and others. Each group comes from a different background, has a unique household income, or wants to enroll in various majors.

The only way to keep each group happy and provide value through email marketing is to personalize the messages. By segmenting your list to personalize communications, you’re more likely to increase the number of applications and enrollments.

You can take these steps to start segmenting your educational email marketing lists right now.

• Send surveys or quizzes that provide information about what each reader wants to see with your communication efforts.
• Review your metrics and analytics, including the open and click-through rates, to determine what messages receive the most engagement.
• Separate people and households with geographic location data to ensure the information is relevant to the reader.
• Review the past interactions of readers with your institution, including purchases, applications, and communications, to spot patterns that can deliver potential insights.

Although segmenting won’t create a one-on-one communications channel because you’re still sending emails to each list, taking steps to focus on specific demographics helps readers to see that you’re interested in who they are as people.

3. Get the Subject Line Right

When adopting email marketing strategies for educational institutions, the subject line selected for each message is arguably the most important content you create.

If the subject line doesn’t invite someone to open an email, you’ve already lost the opportunity to engage with readers.

It doesn’t take long to see that overdoing the subject line with emojis, capital letters, and highlights often sends a message to the junk or spam folder. You don’t want that outcome!

Here are some proven ideas that can help your messages stand out, avoid spam filters, and generate clicks.

• Keeping everything short and straightforward. If you don’t get to the point right away, your subject line will either feel boring or make your institution seem unfocused. When it is too long, the information can even be cut off on the reader’s screen.
• Use action words whenever possible. The goal should be to inspire the reader’s curiosity with the subject line. Terms like “discover,” “explore,” or “review” increase the probability that you’ll earn a click.
• Think about the preview text that displays for some readers. The information should be relevant and engaging to encourage people to read the entire message.

Inboxes get very crowded these days. Many of the people on your educational email lists receive 100 or more messages daily.

If you want your email marketing efforts to stand out, you’ll need to cut through all that white noise. These ideas to improve the subject line can do just that.

4. Think About the Call to Action First

What do you want readers to remember after reading your email? Far too often, the call to action is the last thing created during the composition process.

Try shifting the focus to build each email around the call to action you’ve created first.

Every email should have a call to action. The best method is to use direct, command-orientated sentences that leave no room for confusion.

People have already clicked to read your message if they’re seeing your call to action. You don’t need to sell them again! What the reader needs is an instruction that lets them take the next step.

Here are a few essential tips to keep in mind while crafting this part of your email marketing strategy for universities and colleges.

• Avoid using passive language and grammar in the call to action. Although it isn’t always avoidable, you’ll encourage subscribers to click because the active voice encourages people to be in the present. Passive language describes the past.
• Turn your call-to-action solution into a button. People are accustomed to clicking on these items when they’re seen, so you’ll be feeding into that subconscious habit when your message feels valuable.
• Use contrasting colors to have your call to action stand out from the rest of the message. That helps it to get noticed, remove possible confusion, and encourage progress through your conversion funnel.

Your call to action doesn’t need to have a sales emphasis. Your emails might ask prospective students to finish an application or review a list of potential scholarships.

You can even use email marketing strategies like this to encourage more engagement with online lessons and classroom interactions.

5. Automate the Campaign

You’d send a letter to each student and family on behalf of the educational institution you represent in a perfect world. These personalized notes build trust, form relationships, and encourage positive emotions.

In our world, you don’t have the time to send out hundreds or thousands of letters each day by email.

That’s why it is essential for automation to be part of all email marketing strategies for educational institutions.

With automated emails, you have pre-programmed messages to send when readers meet specific criteria. One of the best options in this category is the welcome email.

If someone downloads a brochure or other information on your institution’s website, you could have your email marketing campaign send a note of thanks.

These messages don’t need to be overly complicated. When you deliver communications that respond to specific actions, it allows subscribers to feel like they’re part of your community. Most people don’t choose colleges and universities for one reason. They want a place that feels welcoming, offers a degree program they need, and delivers additional perks.

When you create responses that automatically go to an inbox, you’ll begin the trust-building process that can win people over.

6. Create Responsive Emails

About half of all Internet traffic occurs through a mobile device today. When you look at the statistics for how people read email, that figure rises to over 70%.

No one knows what device someone will use to access your email. It could be a 10-inch tablet or a four-inch smartphone.

The reader wants the email to be readable on whatever device they have in their hands. If it is difficult to read because the formatting isn’t responsive to their screen size, they’ll likely stop reviewing your message.

Even if the reader is interested in the information you’ve sent, an email that is challenging to read is often deleted.

Investing in high-quality email software and services simplifies this process enormously. You can focus on creating a subject line, message, and call to action that stands out to the reader when you know the responsiveness is already taken care of for you.

If your institution doesn’t take that path, there are still a few additional ways that you can send responsive emails to your subscriber lists.

• Choose an HTML email template from a safe website. Have your browser check the safety ratings of each site before downloading anything. It helps to work with recognizable names whenever possible to avoid installing a malicious file.
• Use coding to create a responsive email from scratch. This effort takes more work, but it also enables additional personalization options that display well on virtually any device.
• Some apps offer the option to send responsive emails from content you’ve composed within them.

Emails that load faster and look better on the screen size of each mobile device encourage more clicks. It also makes your institution look more professional because you’ve taken a little extra time to be considerate of the reader.

7. Add Relevant Images

People decide to read information because it offers a value promise. It’s the same reason you might pick up a book from one author, but not another. You want the story to be intriguing for the reader.

Although text delivers relevant information, it isn’t the best attractant to what you hope to share with your educational email lists. Humans are a visually driven species. That means your messages will receive more attention when they offer relevant images.

When visual graphics or photographs appeal to readers, you’ll get higher engagement levels. These visuals can even help your college or university promote a unique brand.

Each image in your marketing campaign should contain alt text. If an email provider doesn’t render the image, this information lets the recipient understand what was supposed to be there.

Here are some tips to ensure that your alt text makes positive contributions to your email marketing strategies for educational institutions.

• Describe what the image conveys without editorializing the material. Write what you see and nothing else.
• Don’t use the terms “picture of” or “image of” at the beginning of the alt text. If you have multiple images and someone uses a screen reader, imagine how frustrated that would be to hear the same term repetitively! That irritation would transfer over to their perception of your institution’s reputation.
• Use keywords minimally in the alt text. A top keyword or two is fine, but don’t stuff it. When text is part of the image, it helps to transcribe it as the description unless it forces you to repeat yourself.

A Final Thought on Educational Email Strategies

Once you’ve implemented these steps, don’t forget to test your emails to ensure that your readers receive the correct message. Optimizing them to be specific and accurate will help your click-through rates rise while encouraging more interactions with students, families, and industry professionals. Email marketing strategies for educational institutions are an effective communication avenue if your college or university goes about it in the right way. By implementing these ideas in ways that make sense for your school, you’ll be on a path toward creating a future campaign that gets your point across.

Although sending an email creates a personal touch that can start the relationship-building process, it’s not always the correct message at an appropriate time. Marketing must include sequencing to ensure each prospect receives the information needed for their journey with you.

Here are the best email types to send when you’re trying to boost your e-commerce businesses this year.

What Are the Best Email Types to Send to Prospects?

Email marketing for an e-commerce website is more than a note that says, “Hey! I’ve got something on sale that you want! Come buy it!”

It is a relationship-driven process that establishes your concern for each customer while delivering evidence of your value and expertise.

When you meet a stranger on the street, do you become best friends instantly? It takes time to get to know that person, discover what you have in common, and develop emotional attachments. The same process applies to email marketing.

That’s why the email type and its sequencing can positively or negatively impact your marketing investment. When you know how to write an email campaign with these options, your efforts can make a greater impact.

Email Type #1: The Welcome Email

Welcome emails are opened more than almost any other that prospects receive. That’s because it gets sent to them right after they decide to sign up for your list.

Think about that fact for a moment. When people are excited about something, they’re more likely to keep following through with an activity.

That’s why this email type is the best chance to create a positive first impression. If your introduction doesn’t make a sound, memorable experience, the rest of your messages might get deleted without a second thought.

Welcome emails can drive more revenues and transactions than other promotional mailing options.

These three ideas can help the welcome email stand out, even if your prospect gets dozens of emails from other brands each day.

• Be original. If you want your message to stand out, it must be authentic. That means your prospects need to see something unexpected. The goal should be to speak their language while delivering an item of value, whether that’s an instructional video or a blog post that solves a problem.
• Provide a discount. By offering an immediate discount for joining your email list, you’re enables a transaction to occur. Let your products or services speak for themselves so that their value encourages a customer to return.
• Keep it simple. Don’t try to overcomplicate the welcome message. Try to remove any barriers that would stop someone from clicking through to a landing page.

Email Type #2: The Curation Message

Shopping is one part of an individual experience, one part of a group experience, and one part of a corporate experience.

Think about it. When you feel hungry and have no food, you go to a restaurant or a grocery store to satisfy that need. Once you get there, you’ll see where people congregate or what they order because you want the best.

You also chose the in-person location to visit based on what you expected at the destination. People even select specific brands and products because they understand the value of those things in relation to their needs.

People want the best. This email type shares it with each prospect.

An added benefit of this message is that it allows for customer segmentation. If you offer multiple categories and tag subscribers, you can score each one based on their behavior.

Email Type #3: The Discount Message

Discount emails provide a targeted or retargeting savings opportunity that encourages people to return to your e-commerce business. When prospects know that they’ll get what they want without a big hit to their bank account, they’re more likely to follow through with that initial urge to get what you have.

Over half of shoppers are more likely to complete an abandoned transaction when it’s offered to them with a discount.

The trap with this message is that you can end up pushing revenues only when discounts are offered. When that issue occurs, you’ll see fewer profits. If you’re never offering a sale, people might check out what a competitor offers.

By delivering this email type, you can connect with people who engage with your brand without sacrificing your income.

Email Type #4: The Engagement Message

Emails are an updated form of direct response marketing. The only way someone pays attention to your message is to grab that person’s attention. In the past, that meant attaching coupons to brochures, sending a dollar bill with a letter, or offering something else of value that “paid” someone to see your pitch.

With people receiving over 100 emails per day, inviting people to engage with your brand is essential. Otherwise, your messages might not even make their way to the inbox.

Although attaching an NFT or cryptocurrency isn’t financially viable for the average e-commerce business, could you provide free shipping?

Once you have an idea of what to offer, make the prospect earn the discount. People value what they work to achieve, whether that’s free shipping or putting together furniture from Ikea. [[3]]

Email Type #5: The Cart Abandonment Message

About 70% of all shopping carts are abandoned by website visitors. The primary reason why people leave an anticipated transaction is the cost of shopping.

Outside of taxes, fees, and shipping costs being too high, here are the other common reasons people abandon shopping carts on e-commerce sites.

• 37% leave because the website wants the shopping to create an account.
• 28% abandoned carts because the checkout process was too cumbersome.
• 23% stopped a transaction because they couldn’t calculate or see the total order cost.
• 20% had the e-commerce site crash or have errors.

Additional reasons for cart abandonment include an unsatisfactory return policy, slow delivery, and not trusting a website with credit card information.

When you send this email type to your website visitors, it allows your business to address prospects’ objections when shopping.

The lifetime value a customer offers is enough to incentivize cart completion. If you can’t offer free shipping or a product completion, ask for feedback about that person’s experience. You won’t always get a response, but the information that does come along can help refine the checkout process for future customers.

Email Type #6: The Upsell Message

Upselling is the process of inviting a customer to purchase more of the same item or a more expensive product to boost the transaction’s value.

That’s different from a cross-sell message, which recommends complementary products.

If you wanted to upsell someone buying peanut brittle, you might ask them if they’d like a three-pound box instead of the one-pound container they’re currently purchasing. When you cross-sell, the message might be, “Would you also want a one-pound box of chocolate with your order?

Repeat customers spend nearly 70% more about three years down the road from their initial purchases. That’s why upselling makes sense, especially if someone has been on your email marketing list for quite some time.

Email Type #7: The Referral Message

Happy customers become brand ambassadors. When you encourage them to make referrals to their family and friends, you’re building a fantastic resource that can generate additional leads.

One of the most significant influences on a purchasing decision involves word-of-mouth marketing. Depending on the study, it is the top reason for a specific choice in 70% to 85% of eventual transactions.

Setting up a referral program ensures that your e-commerce business can take advantage of those potential opportunities. If you’re already asking for this activity on your checkout pages, you’ve got a good start.

The best referral emails provide three elements for the recipient to consider.

• There should be clear instructions for people to follow so that they can join the referral program or take advantage of the discounts provided.
• Go beyond the next order with your value. Consider offering the referent a free product (within reason) to encourage this activity.
• Thank people for being a customer of your e-commerce business.

You can use referral emails to encourage positive reviews for your company and brand. This information is often treated similarly to word-of-mouth marketing, creating more sales opportunities to consider.

Email Type #8: The Order Confirmation Message

This email type for your e-commerce business provides a practical purpose. It confirms the expectations a customer has when completing a transaction. It helps to think of this message like a receipt you’d give someone after checking them out at the register.

You can have this message provide more information than the details from a person’s order. It could be a way to set delivery expectations, discuss your return policy, or remind the customer why they made a great choice shopping with you instead of a competitor.

When it’s done right, the order confirmation email contributes an average of $0.25 of extra revenue per transaction. Although that figure doesn’t sound like much, it adds up quickly. For every 1,000 customers, you’re generating an additional $250 in revenue to use with virtually no effort on your part.

Email Type #9: The Win-Back Message

Every e-commerce email marketing list experiences a measure of unsubscribe activity. You can’t please everyone all the time. The goal should be to stop people from disengaging from your brand entirely because that can be a costly venture.

Even if you can re-engage only a few people who want to leave, the potential revenue boost is worth the effort.

One of the most common ways to use the win-back email is to offer a discount, extra credits, or something else of monetary value. It’s the same process you get from a customer service department when canceling a subscription. “Would you be willing to stay if we deliver a 25% discount for the next three months?”

This message can take other forms. You could use it to get feedback about why someone left, reinforce the expertise you offer, or remind a customer of their history with your e-commerce site.

Breaking up with a brand can be as stressful on some consumers as a divorce. If you give people a reason to stay within the scope of your email marketing efforts, there’s an excellent chance that you’ll win them back.

Email Type #10: The Thank You Message

One of the biggest complaints about society after the coronavirus pandemic is that people seem to have lost their manners.

You don’t want customers thinking that about your e-commerce businesses!

The truth is that most brands don’t express their thanks enough to their customers. Even when it is remembered, the experience rarely feels authentic or meaningful.

Today’s businesses need to go beyond a standard thank you note for a transaction or subscribing to an email marketing list. People want the recognition they deserve for keeping your company in business.

Instead of using this email message type as a reactive note, try to be proactive with it. Send your lists a thank you note without any other reason behind it except for your gratefulness.

You could always add a link to content that speaks positively about your e-commerce business or shows off an award, but don’t ignore the simple value of a thank you note. A little recognition goes a long way toward another sale.

Email Marketing for an E-Commerce Website Starts with a Valuable Message

Most people don’t open every email they receive. People are busy today, messages are forgotten, or the subject line doesn’t hold enough relevance to click that time.

Knowing how to write an email campaign starts with understanding what message a prospect or customer needs to see. When you include these options as part of your outreach effort, you’ll create a targeted, individualized approach that leads to more potential revenue-earning opportunities. Once you have each segment receiving an appropriate message type, you’ll likely see your engagement rates start growing.