Whether you’re starting from scratch or supplementing other marketing efforts, the power of email cannot be ignored. It has one of the best ROI ratios out there today.

How do you maximize your use of email marketing?

• Provide valuable content without an expectation of receiving something in return.
• Be consistent with the timing of your outreach efforts so that each message has predictability.
• Use customer-first language to place the focus on individual needs and problems.

Once you get those basics right, you can enjoy the many benefits of email marketing plugins for your brand and business.

Why the Best Email Marketing Software for Agencies Is a Wise Investment

Companies have several ways to communicate with potential customers or generate fresh leads. Why choose email marketing over direct mail, word-of-mouth advertising, or even PPC ads?

Outside of the ROI, most brands find it easier to build a larger audience by using email marketing plugins and similar tools. People are more willing to provide an email address in exchange for something instead of giving a physical mailing address. [[1]]

Subscriber lists can also be built at any geographic level: local, regional, national, or global. That structure gives a business the power to enter new markets, generate unique leads, and compete with the biggest corporations in their industry.

Email marketing provides personalized and customized content options. About two-thirds of people expect the companies they work with to provide this resource, so a great plugin can provide this resource.

The benefits of the best email marketing plugins start with the setup process. When you can import your data from your CMS or Excel, it gets your investment working for you faster. From there, you can pick a template, generate content, and create your first campaign.

Numerous platforms provide email marketing benefits that achieve these outcomes. Why pick a plugin instead of another distribution service?

Here are some of the reasons why that choice makes sense for today’s brands and businesses.

1. Plugins Let You Send Your Latest Posts

When using email marketing with WordPress, you can access the latest information you’ve published to create lead generation opportunities. The best plugins let you send your posts to your subscriber base, including products and event information.

The best plugins provide that service if you have a custom content campaign that you want to distribute by email. Every email and outreach type is available for automation, ensuring no one gets ignored.

Over 80% of customers expect a response from a prospective brand or business within ten minutes, but the average lead response time is closer to two days.

Email plugins help you improve that speed by generating helpful information while providing the infrastructure for an immediate response.

2. Data Compliance

Many email marketing plugins offer low-cost solutions that help businesses of any size achieve their lead generation goals. Whether you’re a one-person LLC or a multinational corporation, this resource provides invaluable outreach tools.

The question in today’s business environment isn’t whether your content is up to par when you’re getting started with email marketing. It is determining if you are meeting the current data compliance rules for each geographic region.

GDPR compliance is essential if you’re trying to contact European customers. In the United States, a patchwork of different rules exists at the state and federal levels. If you try to do all this work manually, will you be able to follow each regulation?

The best email marketing plugins for WordPress provide you with a compliance infrastructure automatically. You can send your messages with any provider, merge tags, or incorporate advanced segmentation while maintaining full data control.

When you have the best email marketing software for agencies supporting your efforts, you can worry more about generating leads and less about compliance issues that could lead to unwanted outcomes.

3. Immediate Outreach

Email is a straightforward resource to use after setting up your accounts and installing your preferred plugins. You can send and receive information rapidly while receiving feedback regarding your content in hours instead of days or weeks.

Instead of trying to have 30,000 individual conversations, the structure of the best email marketing plugins allows a company to structure messages that feel personal while using the advantages of mass messaging.

When brands receive immediate feedback regarding their messaging, they have a better idea of knowing if they’re connecting with people or driving them away. The value proposition can undergo a minor shift to ensure complete clarity within the conversation.

Although instant delivery can be a benefit with email marketing, there can be time zone differences and other factors that make it more or less likely that a specific message is seen.

The best email plugins for WordPress adjust for these factors to ensure an outreach effort gets delivered to an inbox when it is more likely to be opened.

For most people, the ideal time to receive an email is around 10 AM. That tends to be when the average person checks their inbox during the workday. Here are three other popular times where a business can start generating leads with confidence.

• Emails received before 8 AM help to capture the attention of potential leads who check their inboxes while starting their morning routines.
• Messages received around 1 PM give people an option to feel productive right after lunch without requiring an extensive effort.
• A note that gets delivered around 4 PM works well for individuals who look for a distraction while winding down their responsibilities for the day.

Email marketing plugins allow you to create on your time, then distribute information when it works better for each reader. That produces a win-win situation for everyone.

4. All-in-One Solution

The best email marketing plugins for WordPress give you one place to keep this outreach effort organized. Instead of jumping between different platforms or trying to juggle multiple software requirements, everything is accessible from your dashboard.

While you get that benefit, you can also use a dedicated email provider or server to ensure accurate and authentic deliverability.

Some WordPress users have concerns about how a new plugin might change their website’s performance. The best options in the industry today are built with this concern in mind, ensuring that the least amount of impact on loading speed occurs.

Life is already busy enough. By centralizing this aspect of your online business, you’ll maximize your time and creative investments for email marketing while having a low-cost approach for your information distribution needs.

5. Newsletter Capabilities

Some email marketing plugins let you send messages or information about your products, pages, or posts, but they don’t offer a newsletter option. You might not even receive any template choices.

That’s why Mailster is an exciting option to consider. You receive access to over 400 free and premium templates, integration with your favorite plugins, and availability in more than 15 languages. You can start birthday campaigns, initiate a drip approach, and easily create newsletters.

You even have the option for a public archive of your latest newsletters.

Why choose the newsletter approach for your email marketing investments?

It is important to remember that “experience,” “expertise,” and “authority” are different concepts.

Experience is a measure of how long a business has been doing what it does best. Being around for 35 years is an accomplishment, but that doesn’t mean that company has direct expertise or authority.

Expertise measures knowledge and wisdom compared to competitors. It suggests that your business performs better than others.

Authority looks at how your expertise stacks up against the competition. Are you the best at what you do?

Email newsletters address all three.

6. Data Collection

One of the best benefits of an email marketing plugin for WordPress is the ability to collect campaign data.

Most plugins provide data on how many subscribers opened your email. You can often see the number of clicks received with each outreach effort.

The various statistics and metrics that email marketing tracks can help brands identify whether or not their segmentation efforts are working. This information also lets a company know if its content is working, or if changes in communication are necessary.

Although numerous key performance indicators are available to track, here are some of the best options to consider when investing in lead generation for your brand.

• Email By Category or Label. This information lets you see the number of messages a person has with their account, including how many have been deleted or are in their inbox or other folders.
• Email Word Count. Concise emails tend to be more effective than lengthy ones. It takes less time to read a short message, and you’ll find it is quicker to write them. You can send content that is too short to be effective, so looking at this KPI can help you identify what efforts provide the best responses.
• Total Email Conversions. A conversion doesn’t need to be a sale. It can be any action taken that leads to more revenue or brings you closer to a specific goal. Some businesses have company contacts or form submissions listed in this category.

7. Simple to Use

To enjoy the benefits of email marketing with WordPress, you don’t need to be a coding wizard or a programmer extraordinaire. Even if you’re new to this world, the primary steps involve installing WP, downloading your plugin, and creating content for both.

The best plugins use this benefit to help you create the personalized content that people want today. You can address subscribers by using individual greetings, sending birthday wishes, or addressing them by name.

Mailster takes this benefit to another level by allowing users to expand the built-in merge tags or define custom ones for even more personalization.

Subscribers can even manage their own information through a subscription center with today’s best plugins. Instead of tracking this data yourself, you can delegate it to your subscribers.

Are You Using the Best Email Marketing Software for Agencies?

The benefits of email marketing with WordPress make it easier to connect with customers while providing time-efficient processes to create and distribute content. This low-cost option delivers an impressive ROI for many brands, communicates your expertise efficiently, and is easy to implement for companies of all shapes and sizes. If you’re not using email for lead generation today, you could be missing out on many opportunities. Download your plugin today and get to work!

Some plugins help you automate your workflows or optimize websites according to the latest search engine algorithms.

When a content management system is identifiable on a website, over 64% are using WordPress. That means around 40% of all sites use this platform, which is why knowing how to market using its plugins is essential for brand growth.

WooCommerce is the most popular plugin, used on one-fifth of the websites that install WordPress. Elementor (17.3%) and WPBakery (14.3%) are equally popular.

Elementor and WPBakery make it easier to build websites in WordPress, but they don’t necessarily help with the marketing work.

That means fewer than 1% of WordPress websites install a marketing plugin that gets used for marketing purposes.

WordPress and Marketing Is a Natural Relationship

WordPress websites get plenty of traffic each month, but that isn’t the only reason why this platform is successful for so many people today.

You can install a WordPress website in less than five minutes that already offers some optimization benefits. That means you can begin your SEO marketing journey right away since everything installs with a few clicks.

Once you start exploring the different plugins that are available for brand growth, you’ll have even more ways to expand your reach to current and future audiences.

With nearly 60,000 WordPress plugins available, it’s fair to say that some are old, and others are gold. How can you separate the best from the rest when you’re ready to do some marketing work?

The first step is determining the path you want your marketing to take. Are you looking to expand the natural SEO benefits that WordPress provides? Do you need to stay at the top of the mind of an existing customer base?

Is your goal to create or expand resources in the world of email marketing?

Steps to Follow to Create a WordPress Marketing Plan

Before you decide what WordPress plugins to use, it’s crucial to have a marketing plan available to follow. Here are the steps to follow to build this necessary foundation.

1. Define what you offer. Be clear about what you’re selling on WordPress, including the features of each product or service. Find out how what you do benefits your clients, and why your approach is better than the competition.
2. Create a brand mission, even if you’re a company of one. Why are you creating a WP site to reach out to potential customers?
3. Define the target audience for your website. Who do you expect to be marketing your products or services toward each day? You’ll want to consider different socioeconomic demographics, ranging from household income to personality traits. Find what people want or need within the scope of what you provide.
4. Conduct a thorough market analysis to define your competition and discover different trends. You might find a service gap where your company can find some space, but will customers want to buy what you have?
5. If you have competitors, look at their SWOT analysis. What steps can you take to differentiate yourself from what they’re doing?
6. Outline your goals and define your brand positioning. Your marketing efforts should target specific outcomes, such as retaining customers or increasing online sales.
7. Create the key points for your marketing strategy. Where do you hope the plugins will help when you’re ready to generate more traffic?
8. Set a budget for your marketing investments and stick to it.
9. Create a campaign that makes sense within your brand’s messaging while using the benefits of the plugins that you select. Try to be as consistent with your goals as possible when reaching out to others.
10. Define your key performance indicators and metrics to ensure you know that success is happening, or if changes need to be made to improve results.

Before Using Plugins, Help WordPress Market for You

Once you have a WordPress marketing plan for your brand and business, it is time to look at the content management system’s structure to enhance potential results.

Anyone can install a plugin and hope it will help meet their marketing needs. People create posts, focus on SEO, and manage calendars daily with mixed results.

If you want less of a hit-or-miss experience, try taking these additional steps to ensure you receive your envisioned outcomes.

Use Responsive WordPress Themes

Search engines prefer websites with mobile-friendly designs over those without them. If all things are equal and the difference is responsiveness, that site will typically rank higher.

When creating a WordPress site, look for themes marked as being “responsive” or “mobile friend.” That doesn’t mean they’ll be optimized, but it will put you on a path that can generate successful results.

After installing the theme, it helps to review your mobile traffic metrics to ensure the results are within your KPI ballpark.

Optimize WordPress Site Images

Speed is an essential ranking factor when looking at how organic search engine rankings break down at local, regional, and national levels.

With so many sites using WooCommerce, you can expect dozens, if not hundreds, of high-quality images for visitors to review. That means the files stored in WP can impact how quickly a page loads.

Before you start working with marketing-specific plugins, you might consider using an image compression plugin to reduce the file sizes of your images.

You can also use Dropbox to import to WordPress.

Build an XML Sitemap

Search engines want to index your WordPress site to rank it. One of the ways they accomplish this outcome is by looking at the list of all the pages on your site, which is called a “sitemap.”

WordPress creates one for you automatically, but that doesn’t mean it’s optimized or ready to support your marketing efforts.

You can use a sitemap generator plugin to optimize this process, track index pages, and tell search engines when your site receives updates.

Split Test Your Landing Pages

Although A/B testing is helpful, it can also be a process that involves a lot of trial and error. If you have two landing pages that don’t work great when you start, it’s like comparing two math tests that both received a failing grade.

When your initial analytics don’t provide many insights into why bounce rates are high or traffic is slow, the split testing process can offer the info needed to progress your marketing efforts.

WordPress plugins let you implement the A/B testing structure without going through the work of creating duplicate designs with minor variations. You’ll receive insights into the areas that work and those that need improvement.

Use Exit Popups on Your WP Site

Interruption marketing has several advantages and disadvantages to consider. When a popup appears on a person’s screen, they get an opportunity to evaluate the offer.

Exit popups have a 2.9% conversion rate. Small businesses receive about the same percentage from their email marketing efforts.

Instead of blasting visitors with popups on every page or each time they switch away from a browser to a Word document, place this asset where your biggest returns are. When an exit popup is on your home page, there won’t be a disruption to the user experience.

Enable Comments

Sometimes, comments can feel like a mixed bag, especially when someone wants to troll your brand.

When you respond to comments, whether the information left is positive or negative, you’re showing people who you are. It’s a chance to build a community around the content you create, which typically leads to more traffic.

People want to trust the brands they include in their lives. Although spam can create slowing issues if it comes in large waves, you can install Disqus or a similar plugin that lets visitors log in and subscribe.

Akismet is a great tool to use in this category because it works to filter the spam from your posts.

Check for Broken Links

Search engines take note of any broken links found on your site. If you’re using WordPress plugins for SEO marketing, the results of their presence could cause the site’s rankings to take a hit.

Although you could check each link manually, a tool like Broken Link Checker lets you simplify the process.

After scanning your posts, you’ll receive a status report on each one. You can edit them from the dashboard, reducing the time it takes to correct this issue.

What Are the Best Marketing Plugins to Use?

If you’re ready to start taking your WordPress marketing work to another level, the following plugins have a proven reputation for delivering successful outcomes.

• Mailster
• OptinMonster
• AIOSEO
• SeedProd
• WPForms
• Uncanny Automator
• Revive Old Post
• AdSanity
• TrustPulse

Each marketing plugin provides specific benefits that your brand and business could find useful when reaching out to new customers.

How Do the Best Marketing Plugins Help Me?

Mailster lets you send a beautiful email newsletter while staying in WordPress. It’s super simple to get started since you can import CMS or Excel data for your list. You can even create a new one from scratch. Several incredible templates are available, making it a straightforward process to match your brand and tone. Collect leads, build campaigns, and send with one of several integrations.

When you incorporate OptinMonster, you’re adding a popup plugin that generates leads effectively. You can boost subscriptions, grow your email list, and develop your sales funnels. Several design elements are included, such as slide-in forms and floating bars.

AIOSEO (All in One Search Engine Optimization) is on over three million websites because it lets you take care of various technical enhancements without needing in-depth coding knowledge. Advanced features are included, including smart schema markup.

SeedProd is an interesting plugin because it helps you make landing pages quickly. It integrates with numerous email marketing services, lets you set up 404 or coming soon pages, and comes with several templates you can use right away.

When you incorporate WPForms into your WordPress site, you can build several forms that help you do everything from creating payment opportunities to registration documents. Over 300 templates are available with this plugin. You can find user journey reports, track abandonment, and gain geolocation insights.

Uncanny Automator lets you create potent marketing workflows on WordPress while reducing the time it takes to complete tasks. This plugin works with over 70 others, allowing you to integrate Zoom meetings, tweet posts, or send text notifications from WooCommerce.

With Revive Old Post, you can engage more people on social media by sharing previous content. The plugin automatically offers links to older posts, incorporates hashtags, and gives you scheduling options to manage.

AdSanity simplifies your advertising management. You create ad units that are groupable, rotatable, and schedulable to maximize your outreach and earning potential. You can use it to sell ads directly or with advertising programs from Google and others.

With TrustPulse, you receive social proof to boost conversions. It displays the latest customer interactions on the website, such as subscribing to a newsletter or purchasing a product. It adds the fear of missing out to your sales funnel when used appropriately.

Are You Ready to Start Marketing with WordPress Today?

WordPress plugins are an under-utilized marketing option. When you incorporate these tools into your campaigns and overall plans, they become practical tools that lead you closer to your goals.

When you use the correct tools at the right time, whether you’re building landing pages or developing SEO, your WordPress dashboard becomes a one-stop destination that helps your business grow.

Before downloading a WordPress plugin for your marketing, please remember to do your due diligence to ensure it meets your needs.

• Does it have the features and tools to help you accomplish your goals?
• When was the last time it was updated?
• How many users have rated it, and how high is the rating?

Some plugins require more updates than others, but a good general rule is to use those that received an update within the past six months.

When you have these tools available, you’ll find that WordPress plugins are great for marketing.